Personalised Gambling Adverts Increase User Engagement

A new feature for Facebook allows advertisers to place personalised gambling adverts if they meet certain criteria. However, this feature is restricted to certain countries. If you want to place an advert in one of these countries, you must apply for certification from Google. Also, you must make sure that the country in which you are advertising is legal to offer gambling. This way, the advert won’t be banned unless it is displayed in an area where gambling is not legal.

A recent study of gambling adverts found that exposure to these advertisements increased user engagement. This is because personalised adverts were more likely to trigger a response from the user. The company was able to create adverts based on social media posts, which were more likely to prompt interaction with the user. This new marketing technique also has the advantage of increasing the reach of gambling companies through social media. Gambling companies are also embedding direct links to their websites in social media posts.

The Gaming Commission of Belgium has called for changes in advertising regulations in Belgium. A ban on personalised ads for younger people and a cap on the number of advertisements in general were suggested. The commission also wants more powers to regulate the amount of advertising and act quickly when rules are broken. It also wants to limit the amount of gambling advertising in public spaces. Moreover, it wants to enact strict rules to make sure that gambling adverts are not offensive to players.

The research team at the University of Bristol found that children and young people respond positively to adverts on social media. Adverts for esports betting and disguised gambling marketing were four times more attractive to children than to adults. In addition, half of the children exposed to gambling adverts on social media were exposed to such content weekly, compared with less than a third of adults. Overall, gambling adverts on social media triggered negative responses in adults four times more than in children.

However, this did not stop some advertisers from targeting their advertising. In fact, some organisations fought against the advertising campaigns. Some parents and politicians were against gambling advertising while others started campaigns to raise awareness about the dangers of the industry. Some players are celebrities and sports stars – Paul Merson, a former England footballer, recently appeared in an advert for Paddy Power. Harry Redknapp and Chris Hughes are also brand ambassadors for Betvictor and Coral Racing.

Other industries have capitalised on this trend, including the playing industry. Personalised advertising has become increasingly popular with consumers because they are more relevant, reliable, and require less attention than standard adverts. However, the use of demographic data to promote addictive products raises ethical issues. Some research also shows that personalised advertising may have a dose-response effect. If you want to use social media to promote your gambling business, be sure to check out Hunch.